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2010 Geneva Show: 2011 Ford Focus Wagon Shown, Future Focus Ecoboost Confirmed

Ford picked its home show of Detroit for the next-generation Focus debut, but to add an attractive wagon variant, Geneva is the place. While the roomiest of Focuses likely won't come to the US, where Ford is investing its efforts in the four-door sedan and five-door hatch, the company estimates that the European market will see a one-third split toward the wagon, as that bodystyle is much more popular there among sensible Europeans. The hatchback will be the main seller there with 60 percent, while the sedan market is basically the opposite of here in the US, where it should be the primary model. In Germany and Italy, huge wagon markets, Ford thinks that it'll see as much as half of buyers lean that way.

By the end of 2012, the Blue Oval will be offering ten different models based on this new C-segment platform. The Focus wagon is the fifth, following the sedan, five-door, C-Max, and Grand C-Max. We expect a Focus three-door will reappear, along with an updated Kuga SUV. That leaves three more that we're not quite sure about yet.


While no example of it will be shown at Geneva, Ford has also taken this opportunity to confirm that a performance-oriented Focus is on the way. The company has recently stated that it will merge its branding on different continents, so expect either the SVT or ST badge to go worldwide. If we were to make a bet, we'd say that ST will be the winner. The future vehicle will use a version of Ford's new 2.0-liter Ecoboost, which in its debut form produces just over 200 hp. Expect that to be mated to a choice of six-speed transmissions, both a traditional manual and an automated dual-clutch Powershift transmission.

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