The Geneva Motor Show has always been about elegance, sportiness, and craftsmanship; despite a shaky world economy, 2010 should be no exception. Alfa Romeo, for example, has commissioned not one, not two, but all three of the major Italian design firms (Stile Bertone, Pininfarina, and Giugiaro) to present their interpretations of how the next 159 series of cars should look. Rinspeed is back again with another oddball concept, but this one, the UC, is actually pretty down-to-earth. And we mustn't forget Jaguar's new special edition XK, a concept previewing the next Mercedes-Benz CLS, Bentley's droptop version of the Continental Supersports, or the stylish and less portly new-generation SUVs from Porsche and Volkswagen.

There's also a second side to the show this year, one that reflects the responsible spending that's returned to the world in the past year or two. Geneva is home to a whole series of small car debuts, including a few new Volkwagen Polo models, a new Ford C-Max, Mini's Countryman crossover, and more. Additionally, a few manufacturers will conceptualize an electrified future. See the Lotus Evora 414E hybrid and Opel's Flextreme GT/E for examples. Switzerland has always been a fair and neutral country, and it looks like this year's Geneva show will represent those balanced values as well.

Mercedes-Benz has a lot of high-horsepower, high-style action going on at its Geneva booth, so it seems fitting that the brand might want to balance things with a few responsible debuts. May we introduce you to the C220 and E250 diesels?

Remember Hispano Suiza? Unless you're a grandfather or a lover of gorgeous pre-war rolling sculptures, you may not. But if this new model is actually built, you might just get to know the relaunched brand a little better.

While we'd prefer to have a 535d, BMW has nonetheless developed a hybrid version of the new F10 5-series. Unveiled today at the Geneva Motor Show, the Concept 5 Series ActiveHybrid uses a turbocharged inline-six gas engine instead of a V8 for once.

Shown to a small group of customers and VIPs last fall, the four-door Bugatti concept debuted officially at Geneva this year. Is it ever imposing.

Leave it to the Italians to make a small convertible with a made-up, unpronounceable name and have it be the sexiest thing at the sexiest of auto shows.

Touring Superleggera has taken the Continental range to a wonderful, albeit less profitable space, dreaming up a shooting brake version of Bentley's successful range. Don't expect to see it in full production, but we wouldn't be surprised if a few enthusiasts throw down the cash to have one custom built.

Agera, the Swedish verb meaning "to act," is the name of supercar builder Koenigsegg's next act in the art of speed.